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| Referral Insights From Industry Experts: High-Touch Equals High Profits |
| By Liz Dominguez |
In the world of real estate, it's all about leads—obtaining them, nurturing them, and, ultimately, converting them into clients. There's one type of lead, however, that may be the most profitable because it takes noticeably less effort, leading to business that makes your phone ring instead of business that requires having to run out and find it: the referral lead. According to the National Association of REALTOR®'s Profile of Home Buyers and Sellers, 41 percent of sellers who used a real estate agent found their agents through a referral by friends or family. Keep in mind, there are several sides to a successful referral business. Whether agents focus on outbound referrals—in which ...
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